Why Branding Matters?
Branding has basically two meanings: First is company’s products or services logo & visual identity, and other is the overall image that is created in persons mind – a gut feeling about a product, service, or organization. Professionally done branding has multiple valuable benefits. Here’s few of them...
1. Stand out
88 percent of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2021).
2. Create value
Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
3. Trust
46 percent of consumers say that they would pay more to purchase from brands they can trust. (Salsify, 2022)
4. Protect business
89% of shoppers stay loyal to brands that share their values. (Fundera)
5. Engage
94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with. (Gensler)
6. Employee advocacy
Brands with poor company branding pay 10% higher salaries. (Smart Dreamers)
7. Create Emotion
64% of women and 68% of men have felt an emotional connection with a brand. (Consumer Thermometer)
When to use
Minimum Viable Brand?
MVB’s mission is to make professional branding easy to understand and accessible to all sized companies. MVB pours the rocket fuel into your company's tanks and enables you to focus on your business development! How we do this? See more from the “Method” page…
