MVB Method
Introduction
Minimum Viable Brand offers you a high quality brand & marketing materials without sitting days in the workshops and paying huge invoices later.
Here are 6 basic questions that every company should go thru before starting any brand work. These questions help to define company brand DNA which is essential in all brand work!
1. What’s Your Mission?
The mission statement should define your purpose and embody why you exist – and why should anybody even care.
2. What’s Your Vision?
A vision statement looks forward and creates a mental image of the ideal state that the organization wishes to achieve.
3. What Are Your Core Values?
Your values drive the way your business operates. They say to both your team and customers “This is the way we do things around here.” They should be clear, distinctive, and actionable.
4. Who Are Your Target Customers?
While your product or service might have value to many different customers, to get communication clear and appealing, we should focus on a limited set of customer targets. We recommend no more than three and stack rank them to determine your primary audience.
5. What is your value proposition?
A value proposition is a simple statement that summarizes why a customer would choose your product or service. It should clear & short, like Uber’s – “The Smartest Way to Get Around”.
6. What Are Your Key Differentiators?
Key differentiators are your distinct and unique value that gives you unique positioning and sets you apart from your competitors. We like to think of your differentiators as x-factors and can include product attributes, technologies, specialized service methods, or even your founding story.
Next step
Creating a clear and distinctive brand that reflects company DNA is one of the best investments what you can do! Next step is to see how MVB process work from “Process” page.
