MVB Process
1. Kickoff Meeting
In this diagnosis session we go through your company status: Where we’re today, where we are going according to your growth vision and how do you see your brand in the future.
Here we also go through 6 questions listed at the MVB Method page to lay out the foundation of your brand DNA. After this we dive into creative process.
Ps. If you already have these done, great! This makes our brand building work even faster. :)
2. Benchmarking
Usually business owners and shareholders have an idea or vision of how a company's brand should look and feel.
In this session we benchmark other brands as well as competitor brands and discover what resonates with you and your business.
3. First proposal
It's time to roll up the sleeves and start to work with the information gathered in previous steps.
End result of this creative process are usually 2-3 different proposals of your upcoming kick-ass brand.
4. Second proposal
After reviewing the first proposal, we proceed with the chosen brand style and do modifications that is needed. In this second proposal & review stage were usually 90% ready with all brand materials.
5. Finalization
The last part is finalization. Here we fine tune and polish your new brand and requested materials so they are as shining and amazing as your company.
6. You Brand is ready
Congratulations! Your new brand is now ready… Meaning that you have made one of the best investments into your company's future growth.
Next step
MVB offers all that you need from strategic work to visual production. See the elements of successful MVB branding from the “Elements” page.